Playfulness is an integral part of creativity. The seemingly aimless exploration of materials and concepts opens up possibilities and new vistas inaccessible when you merely efficiently and effectively execute your tasks. Games, digital games, seem playful. But they are not. Game situations are literally preprogrammed and freedom goes so far as the designer has foreseen. Chess is a highly intelligent game but with strict rules and regulations. Even tic tac toe can be played in only one manner. The games that Open the Oyster designs are not played by the rules. You play with the rules. They are tailored to questions that live in your organization and they let you experience how inspiring it can be when you break the rules.